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As Adidas sports marketing senior manager of Greater China, he is currently working mainly three: Chinese Women's World Cup Organizing Committee, 2007 Shanghai Special Olympics World Games Organizing Committee and the 2008 Beijing Olympic Games Organizing Committee contact details of cooperation with 2007. Adidas is the Beijing Olympic Organizing Committee official sports equipment partners in cheap jordans for sale these three events, the Olympic Games occupy a very important position in the Adidas sports marketing. Gan Ming Kee anxious to one day have 36 hours, to put arrangements in place aspects of things. & Nbsp; & nbsp; & nbsp; & nbsp; two channels interpretation of the brand concept of & nbsp; & nbsp; & nbsp; & nbsp; to find the brand connotation to contacts with consumers, the Olympic the marketing success of the first step. Since 2001, Beijing's successful bid for the moment, Adidas thinking about how to more effectively use the internet. In 2004, Adidas launched the "Impossible is Nothing" brand philosophy, and now, they are closer to the consumer by way of the depth of interpretation of this concept and use throughout the country of nearly 3,000 retail outlets, interact with consumers. & Nbsp; & nbsp; & nbsp; & nbsp; ". Media and store, are two important channels Adidas brand with consumers docking" Gan Ming Kee said that this year, Adidas "not impossible" for the theme, completed the 18 version, respectively, 60 seconds and 30 seconds of commercials, the protagonist in addition to previously signed on with Adidas England football star David Beckham, NBA All-Star Gilbert Arenas, the world's superstar players, but also deliberately chose two name Chinese sports athlete, and one not known but has a dream of British children football team, as Cheap air jordans for sale well as closer to the Chinese consumer base most massive general public. From the beginning of March, Chinese consumers to share via television, Internet, print media and other media to these "Impossible is Nothing" story, appreciate the ingenuity of the Adidas brand interpretation. & Nbsp; & nbsp; & nbsp; & nbsp; In March Adidas launched a comprehensive brand campaign, the Chinese audience can see their familiar faces ???? Lawrence nominated Best Newcomer Award Chinese women's football player Ma Xiaoxu, tennis newcomer Peng Shuai. They pen, hand-drawn pictures and text to tell their growth course in how to overcome the "impossible" life story, inspire ordinary people to fight for their dreams. Among them, Peng Shuai very attractive story: on the screen, a cartoon girl, is a red heart with a tennis racket Dianzhe, looked painful confusion. Originally, Peng Shuai in the heart of a problem, but she loves tennis, how to choose between health and career? Followed by a series of pictures of her after a loss, strong faith, the success of the process, and finally fixed on one line striking red font: & nbsp; "Believe in yourself and follow your heart away." & nbsp; & nbsp; & nbsp; It is reported that there are more than 30 well-known global players about his story, including David Beckham and Arenas each story in plain perspective Interpretation " cheap jordans for sale mens not impossible" theme. In these stories the audience taste, but also quietly accepted the Adidas brand connotation. & Nbsp; & nbsp; & nbsp; & nbsp; In addition to true feeling of "Story" ads, consumers can through nearly 3000 Adidas store, share and experience the Adidas Olympic special products, which printed with the Olympic logo and Adidas LOGO. Gan Ming Kee said, in line with the 2008 Beijing Olympic Games, adidas will be at the end of this year, early next year in China invested heavily in building the world's largest Adidas flagship store, in addition to the conventional product sales, it will also provide new, advanced equipment, and consumer person interaction, enhance the consumer experience a sense. & Nbsp; & nbsp; & nbsp; & nbsp; According to reports, Adidas is the only one on the Beijing Olympic Games licensed sports apparel products in India have their own LOGO businesses, these licensed products can only be purchased at the Adidas store can also be purchased at the Beijing Olympic Organizing Committee consists of a number of franchise stores. On the one hand is the Beijing Olympic Organizing Committee official sports equipment partner of "privilege", on the one hand is widespread sales channels, Adidas can make the brand more far-reaching tentacles extend to the general public. & nbsp; & nbsp; & nbsp; force "Asian specialtie cheap jordan shoes for men s" Olympic marketing & nbsp; & nbsp; & nbsp; & nbsp; as with the Olympics 80 years of multinational hand, Adidas has sufficient experience and resources to planning 2008 Beijing Olympic marketing, but it does not meet in all existing. The upcoming Olympic Games, to Asia, especially China into the focus of the next few years Adidas position, it had to spend more energy, more money, wary of this is expected to bring tremendous business opportunities moneymaker. & Nbsp; & nbsp; & nbsp; & nbsp; "For us, the 2008 Beijing Olympic Games, is a platform for a leapfrog development." Adidas chairman and CEO Herbert & middot; Heiner respect, in 2010, in China, Adidas expects to reach sales target ? 1 billion; and by pulling the Olympic Games, 2010 Adidas global sales are expected to reach 100 billion euros. & Nbsp; & nbsp; & nbsp; & nbsp; "Chinese consumer demand for sports and leisure products is very large, sooner or later we will reach this goal, but the Olympic Games can act as a catalyst, can reduce this time, We look forward to the arrival of the Olympic Games. "Gan Ming Kee said. & Nbsp; & nbsp; & nbsp; & nbsp; Since Adidas during the 2008 Beijing Olympic Games for the Olympic Games, all the staff and technical officials Paralympic Games provide equipment, will also won Olympic medals Chinese athletes receiving awards provide, for Adidas Chi cheap jordans online na company specially set up "Asia Design Center", developed with the Beijing Olympic Games souvenir sportswear Adidas double logo. "These Olympic licensed products are designed, injected a lot of Chinese elements," a staff member Adidas said, "and a special design concept fusion unique elements in 2008 Beijing Olympic Games, such as Fuwa and 28 race signs." & nbsp; & nbsp; & nbsp; ". Although the sport is cross-cultural universal language of mankind, but cooperation activities with Beijing, Adidas will be incorporated into more Chinese characteristics," Hainer said, Compared to all previous Olympic Games in cooperation with, the cooperation with the Beijing Olympic Games will certainly be "different." & Nbsp; & nbsp; & nbsp; & nbsp; in the promotion of the market, although it has before Adidas sports marketing department and marketing department, but still set up a special Olympic marketing department, specifically responsible for the 2008 Beijing Olympic Games marketing and promotion. Recently, Adidas also with the Beijing Olympic Organizing Committee jointly organized a clothing design competition award, the purpose is "to let Chinese athletes on the podium at the Beijing Olympics, put on national characteristics, brought together the wisdom of the Chinese people dress." It is reported that this design contest well attended, including Chi Cheap air jordan 12 ovo nese volleyball player Zhou Suhong, Tang Miao and so on. & Nbsp; & nbsp; & nbsp; & nbsp; Hainer said Adidas reason why the open call to the world design, is to let the Chinese people have the opportunity to participate in the global experience, sharing the Olympic Games. "I believe that the final selected works must both Chinese national characteristics, but also to win the favor of the world." & Nbsp; & nbsp; & nbsp; & nbsp; plot future brand overlord & nbsp; & nbsp; & nbsp; & nbsp; increase sales only sponsor one of the purposes of the Olympic Games, more importantly, the 2008 Beijing Olympic Games as a springboard right, Adidas will use it to accelerate the realization of the "first sports brand" dreams. & Nbsp; & nbsp; & nbsp; & nbsp; "co-benefits and the Olympic Games can not just be measured by sales from a macro perspective, China for the 2008 Beijing Olympic Games consumers support and enthusiasm in history. are difficult to see, although all previous Olympic Games, the host city has a warm, but not so strong, you can feel in the dining room, the street. "Gan Ming Kee said," We believe that a company rooted in China, which is golden opportunity to become part of China to show the world that we value and Chinese consumers can really witness the moment in history "& nbsp;.. & nbsp; & nbsp; & nbsp; Obviously, Adidas The 2008 Beij Retro jordans for sale ing Olympic Games viewed as an opportunity for the best brand development. & nbsp; & nbsp; & nbsp; in the program set in Heiner, 2008, Adidas to become China's largest sports brand; to 2010, Adidas to become Asia's largest sports brand. Although, currently in Japan, India, Indonesia and other countries in the Asian region has become the number one Adidas sportswear brand, but Adidas to achieve their goals, but not open around the old rivals Nike and Li Ning local star. & Nbsp; & nbsp; & nbsp; & nbsp; exclusive Olympic sponsorship, a peer competing brands Heights. Heiner has stated publicly: "We will do whatever it takes to fight for this right." It is understood that Nike voluntarily withdraw from the Olympics bid to Adidas more opportunities, and ultimately with 1.3 billion yuan repel ready to pay 1 billion yuan of Li Ning, take Under sponsorship. & Nbsp; & nbsp; & nbsp; & nbsp; "sponsorship fee is only the beginning of the Olympic marketing, although there is no fixed amount equation, but generally speaking, if you put a dollar sponsorship, then also need two to three money to do promotion. We began in 2005 after another to do something to promote. "Gan Ming Kee said. & Nbsp; & nbsp; & nbsp; & nbsp; However, placed in front of the Adidas road is not flat. Recently, Nike's "Basketball Capital Master - Street Basketball Challenge" regis cheap foamposites tration is hot. Approaching in 2008, Nike launched such sports marketing activities in Beijing, can not help but produce association. Nike founder Knight had this vision of the Chinese market: "China has two billion feet do we want them to have to wear Nike!!" Nike is now the first brand of Chinese sports market, Adidas is the most powerful rival China . In addition, Li Ning, although did not get the Olympic sponsorship rights, but as a Chinese national brand, its market performance has been remarkable. Despite the loss of Olympic sponsorship "license", Li Ning took a curve or marketing strategy: cooperation with CCTV sports channel, so that all relevant staff have to wear clothing with the Li Ning logo; recently also became in 2008 and 2010 Swedish Olympic delegation official clothing supplier. Thus, Li Ning in Spain have men and women basketball team, Argentina Basketball Association, NBA (Li Ning is the official NBA marketing partner in China area, Adidas is the NBA's official global campaign partner, the NBA players, referees and other match clothes, playing service is provided by Adidas), after the Sudan track and field team and other sports resources, and increase the weight of this important Olympic Delegation of Sweden. & Nbsp; & nbsp; & nbsp; & nbsp; how to beat in the Olympic marketing campaign, Gan Ming Kee said: "Do not talk to be Retro jordans for sale at his opponent, it's just part of our Olympic strategy is more important is how and BOCOG cooperation, accomplishing a successful Olympic Games. We believe this Olympic Games will be an important page in the history of China, we must do our best, if you do the best, naturally can beat the competition. "He believes that Olympic marketing not only be able to boost sales in the market circle to bring brand image is more important, the Olympic Games is a good branding and communications platform, is long-term investment in the brand image. & Nbsp; & nbsp; & nbsp; & nbsp; In addition, adidas internally how during the Olympic Games and promote the spread of brand products have a detailed plan. "For example, brand awareness, how many people can say that we are Olympic sponsors, how the Olympic Games special product sales, as well as our internal motivate employees to become part of the Olympic Games, we have indicators." According to data provided by the company Adidas investigation during the preparations for the Olympic Games, Adidas has increased brand awareness and reputation, "We believe that factors Olympic investment is very large." & Nbsp; & nbsp; & nbsp; & nbsp; depth "marriage" & nbsp; & nbsp; & nbsp; & nbsp; as the Beijing Olympic Organizing Committee official sports equipment partner, Adidas also enjoy Depth "marriage" rights. & Nbsp; & nbsp; & nbsp; & nbsp; this "marriage" is divided into three levels: the first level for the Beijing Olympic Organizing Committee, all Chinese athletes, volunteers, torch escorts, officials , we will be wearing specially designed with Chinese characteristics Adidas clothing, the clothing design is still being kept secret. The second level, in cooperation with the 2008 Beijing Olympic Games, Chinese sports delegation, athletes to accept the award and equipment provided by Adidas. The third level, in cooperation with the Chinese Football Association, the Association of Volleyball, Judo Association, which in cooperation with the Chinese Football Association for 26 years; and women's volleyball team has an extremely important role in the Chinese sports delegation to the 2008 Olympic Games is sure to become the world's attention Focus. & nbsp; & nbsp; & nbsp; In addition, Adidas also signed with a number of sports stars, such as Ma Xiaoxu, Peng Shuai, Zheng Zhi, Hu Jia, Adidas Olympic marketing aspects have contact points. & Nbsp; & nbsp; & nbsp; & nbsp; It is worth mentioning that there are Adidas's Reebok brand spokesperson Yao Ming. Heiner mentioned more than once Yao Ming: "Among the players, we have a lot of outstanding representatives, such as Yao Ming, he has a very good image in China has an irresistible influence." It is foreseeable that Yao Ming will become smitten with Adidas 2008 Beijing Olympic Games trump card. & Nbsp; & nbsp; & nbsp; & nbsp; In addition, in the 28 events of the Beijing Olympics, in addition to sailing and equestrian, Adidas will be among 26 athletes to provide professional game products. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas tentacles through the most broad and deep support from the big platform 2008 Olympic marketing. "The real business of the Olympic marketing about 20 years of history, sports marketing and other marketing methods most different thing is filled with 100% passion." Gan Ming Kee said, "how to put this sentiment into a good impression of the brand and desire to purchase, Adidas relatively valuable experience, such as the establishment of contact by wearing Adidas brand clothing athletes and the public, so that products get good service committee show. But more importantly, give the athletes the best sports equipment, to help them have the best performance ???? This is from the 1928 Amsterdam Olympics begin we provide the first pair of spikes for the athletes, the concept has never changed in the game. "as one of the classic NIKE shoes, Nike Foamposite One recently ushered in the history of the most pure color matching - white version. The pure white, inspired by designer Eric Avar in 1997, was in a meeting when he saw a well-designed sunglasses case and suddenly embraced Mousika. "Wouldn't it be great if we had a similar sneaker?"" So White, Nike, Foamposite, One came into being. shoes equipped with a super light EVA FOAM shoes, white cloth, with outer soles of translucent, white lace and silver "1 Cent" logo, to the pure white snow, white shoes like hit the way to make out a dazzling light show, the sense of science fiction. 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